Augmented Reality

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Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with a simulated one. Augmentation is conventionally in real time and in semantic context with environmental elements, such as sports scores on TV during a match. With the help of advanced AR technology (e.g. adding computer vision and object recognition) the information about the surrounding real world of the user becomes interactive and digitally manipulable. Information about the environment and its objects is overlaid on the real world. This information can be virtual or real, e.g. seeing other real sensed or measured information such as electromagnetic radio waves overlaid in exact alignment with where they actually are in space. Augmented reality brings out the components of the digital world into a person's perceived real world. One example is an AR Helmet for construction workers which displays information about the construction sites. The first functional AR systems that provided immersive mixed reality experiences for users were invented in the early 1990s, starting with the Virtual Fixtures system developed at the U.S. Air Force's Armstrong Labs in 1992.

Seeing Past The Hype Of Augmented Reality

This is the seventh edition of my weekly newsletter, Augment Intelligence. Subscribe here for weekly instalments. In this week's newsletter, I explore the much-hyped world of Augmented Reality (AR). You may remember in the second edition I examined the emerging Virtual Reality (VR) industry; and in particular the opportunities to build content businesses on VR.

Augmented Reality is the Ultimate Platform

At Presence Capital we're focused on investing in both Virtual Reality (VR) and Augmented Reality (AR). I wanted to share thoughts on why we included AR alongside VR. We believe that once we have fully immersive Augmented Reality there will not be a need for another visual computing platform.

Interview with Wikitude: new SDK & AR future |

Hi everybody, let`s get back to down-to-earth AR for a bit. There a couple of good toolkits out there to use with your today`s consumer devices. Not everyone has AR glasses at his or her disposition or is willing to put them on during a fair or at work.

What is augmented reality (AR)? - Definition from

Augmented reality is the integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.

Would Google Glass-style augmented reality work better on a smartwatch?

Augmented reality is a tough trick to pull off in the real world, and one only need to look at things like the Google Glass to see how hard it is to make wearable technology that both enhances life...

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